Tactically, there will always be competition, etc... but strategically, we need to target the "Blue Ocean". This implies a healthy amount of innovation across all areas of a company. One more advantage for an Open Source approach.
Wednesday, October 3, 2007
Chasm 2.0 - Oceans instead of Tornadoes
Metaphors always abound in marketing, but I rather like this one:
Tactically, there will always be competition, etc... but strategically, we need to target the "Blue Ocean". This implies a healthy amount of innovation across all areas of a company. One more advantage for an Open Source approach.
Tactically, there will always be competition, etc... but strategically, we need to target the "Blue Ocean". This implies a healthy amount of innovation across all areas of a company. One more advantage for an Open Source approach.
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